Yahoo to Use Google Ads?
Yahoo are preparing to carry Google’s search ads as part of a pilot scheme to explore additional revenue streams. This move has big wow value. I wonder how this will affect Microsoft’s bid for Yahoo.
John Furrier broke the news over on Twitter. Here’s a snippet from his blog post on the move:
Yahoo is in talks to carry search ads from Google, as part of a test that is designed to evaluate the revenue potential of a broader outsourcing arrangement.
As Yahoo fights for it’s life it is now going to bed with Google. In an attempt to fend of Microsoft Yahoo is going to use Google ads as a test to see if it can sustain itself.
Disclosure: I work for Microsoft. This blog is my own and does not represent the views or opinions of Microsoft.